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Communal Non-Profit Enterprise "Center of Medical Rehabilitation and Palliative Care for Children" of Zhytomyr Regional Council
Official Brand & Media Kit
BETA / Testing

'Sails of Life' (Vitryla Zhyttia)
CNE 'CMR & PCD' of ZRC

Official brand kit, vector logos (SVG/PNG), QR codes, PowerPoint presentation templates, barrier-free communication guide, and press factsheet of CNE 'CMR & PCD' of ZRC.

🧪

Notice: Brand assets and print templates are currently undergoing live testing and final review (Work in Progress).

Founding Year
Year 1919
NHSU Packages
6 Packages
Service Cost
100% Free of Charge
Ownership Type
Communal Enterprise (CNE)
Identity & Vector Marks

Official Logos & Emblems

Available in vector SVG (scalable without quality loss) and high-resolution PNG with optical negative space cutouts.

Horizontal Logo (Full Color)

Horizontal Logo (Full Color)

Primary logo version for light backgrounds, website header, and partner materials.

🎯 Light backgrounds, website navbar, wide posters
Horizontal Logo (Inverse White)

Horizontal Logo (Inverse White)

For dark backgrounds, photography overlays, or deep blue presentation slides.

🎯 Dark/navy backgrounds, title presentation slides
Vertical Logo (Full Color)

Vertical Logo (Full Color)

Stacked vertical layout for badges, certificates, and tall banners.

🎯 Vertical flyers, roll-up banners, diplomas
Vertical Logo (Inverse White)

Vertical Logo (Inverse White)

Vertical stacked logo for contrasting dark backgrounds.

🎯 Dark posters, merchandise, staff uniforms
Brand Emblem / Icon (Full Color)

Brand Emblem / Icon (Full Color)

Signature emblem: sail, child, and caregiver crafted with negative space cutouts.

🎯 Favicons, social media avatars, mobile apps
Brand Emblem / Icon (Monochrome White)

Brand Emblem / Icon (Monochrome White)

Crisp monochrome icon with optical cutouts preventing line merge.

🎯 Embossing, laser engraving, stencils, dark backgrounds
Vector Scannable Assets

Branded QR Codes

Generated with high error correction (Level H), ready for printed brochures, event posters, roll-ups, and conference badges.

Official Website
Clinic Website

Clinic Website

Direct link to the official website vitrylazhyttia.com.ua

Navigation
Google Maps Navigation

Google Maps Navigation

Precise geolocation: 8 Korabelna St, Zhytomyr, Ukraine

Facebook
Facebook Page

Facebook Page

Official community and news updates on Facebook

Instagram
Instagram Profile

Instagram Profile

Official Instagram channel @babyzthouse

🖨️ Ready to Print A4 Poster

Printable A4 QR Codes Poster

Designed for 300 DPI high-resolution printing. Contains official Website, Instagram, and Facebook QR codes with clinic contacts.

Printable Assets & StationeryOFFICIAL CMYK / 300 DPI

Stationery, Signage & Awards

Structured categories of official clinic stationery: staff badges, inclusive Braille door plaques, euro-brochures, business cards, awards, and posters.

Social Media Kit

Social Media Templates

Branded frame overlays with negative space branding for Instagram posts, Stories, and Facebook cover headers.

In-Browser Branding Tool

Quick Photo Frame Overlay Tool

Upload any photo, choose the format, optionally add a headline, and download a ready-to-publish branded image without Photoshop or Canva.

Choose photo or drag here

JPG, PNG, WebP

Live Canvas Preview1920 × 1080 px
News & Article Photo Overlay (16:9)
1920 × 1080 px
Widescreen 16:9

News & Article Photo Overlay (16:9)

Transparent branded overlay for news hero photos, press releases, and landscape posts in Facebook and Telegram.

Square Post Frame Overlay
1080 × 1080 px
Square 1:1

Square Post Frame Overlay

Transparent SVG/PNG overlay with logo watermark and URL for social media photo posts.

Story / Reels Frame Overlay
1080 × 1920 px
Vertical 9:16

Story / Reels Frame Overlay

Branded header and footer overlay for Instagram and Facebook Stories.

Facebook Page Cover Banner
1640 × 924 px
Wide Banner

Facebook Page Cover Banner

Ready-to-use brand banner for social pages and community groups.

PowerPoint Slide Master

Professional Slides Template

Specially engineered with native PowerPoint Slide Masters, clear visual hierarchy, universal fonts (Arial / Georgia), and slide layouts for clinical reports, medical conferences, and annual summaries.

100% font compatibility (Arial & Georgia)
Title, agenda, stats, quote & closing slides
Dark Navy & Sky Light color themes
Clean 16:9 widescreen layout
ВЖ
16:9 Widescreen
ВІТРИЛА ЖИТТЯ
КНП «ЦМР та ПДД» ЖОР
vitryla_zhyttia_presentation_template.pptx
Color Palette & Typography

Colors & Fonts

Click on any HEX or RGB code to copy it instantly to your clipboard.

#2563EB

Marine Blue (Primary)

Logos, primary buttons, accent headings, navigation

RGB: rgb(37, 99, 235)
#0F172A

Deep Navy (Dark Background)

Main body text, dark slide backgrounds, header background

RGB: rgb(15, 23, 42)
#F59E0B

Sun Amber (Warm Accent)

Inner sail/sun emblem, badges, highlight tags

RGB: rgb(245, 158, 11)
#EFF6FF

Sky Light (Soft Blue)

Card backgrounds, quote highlights, interface panels

RGB: rgb(239, 246, 255)
#10B981

Medical Emerald (Green)

Success indicators, free care notices, NHSU packages

RGB: rgb(16, 185, 129)
#64748B

Neutral Slate (Gray)

Secondary text, captions, card borders, icons

RGB: rgb(100, 116, 139)

Typography Guidelines

Presentations & Office
Arial

Primary presentation typeface (100% universal compatibility across all systems)

Georgia: Accent serif font for quotations and highlight excerpts
Web & Digital UI
Inter

Modern sans-serif typeface for web UI and digital materials

Press Kit & Boilerplates

Official Text for Media

Standard descriptions vetted for press releases, conference announcements, and partnership publications.

Short Description (1 sentence)

For social media bios, credits, and captions

'Sails of Life' (CNE 'CMR & PCD' of ZRC) is a leading public pediatric medical center in Zhytomyr region, providing free high-quality pediatric rehabilitation, early intervention, and palliative support under the NHSU contract.

Official Press Boilerplate (1 paragraph)

For press releases, news articles, and conference brochures

Communal Non-Commercial Enterprise 'Center for Medical Rehabilitation and Palliative Care for Children' of Zhytomyr Regional Council ('Sails of Life' brand) is a specialized medical institution with a history spanning over 100 years. The center delivers comprehensive barrier-free rehabilitation for infants and children, as well as inpatient and mobile palliative care. Operating in compliance with international ICF standards with a multidisciplinary team, the center is funded under 6 service packages of the National Health Service of Ukraine (NHSU).
Barrier-Free Ethics

Media Terminology Guide

We follow the 'People-First Language' principle. Here are recommended phrases for journalists and content creators.

Recommended
Child with a disability / Children with disabilities
Unacceptable / Outdated
'Disabled child', 'handicapped child', 'child with limited abilities'
Context & Meaning

People-first language: individuals possess disabilities, but a disability does not define their humanity. Environment causes barriers, not the person.

Recommended
Child with cerebral palsy (CP)
Unacceptable / Outdated
'CP victim', 'paralytic child'
Context & Meaning

Medical diagnoses should never replace a person's identity.

Recommended
Autistic child / Child on the autism spectrum (ASD)
Unacceptable / Outdated
'Suffers from autism'
Context & Meaning

Autism is a neurological developmental profile, not an affliction or suffering.

Recommended
Person / child using a wheelchair
Unacceptable / Outdated
'Confined / bound to a wheelchair'
Context & Meaning

A wheelchair is an assistive tool providing mobility and freedom, not a restraint.

Recommended
Child with special educational or developmental needs
Unacceptable / Outdated
'Retarded', 'defective', 'impaired child'
Context & Meaning

Derogatory labels are strictly prohibited in public communication.

Recommended
Pediatric palliative care / support
Unacceptable / Outdated
'Hopeless children', 'terminal cases'
Context & Meaning

Palliative care focuses on comfort, dignity, and quality of life for the child and comprehensive support for the family.

Recommended
Early intervention services
Unacceptable / Outdated
'Infant defect treatment'
Context & Meaning

Early intervention is an evidence-based family-centered interdisciplinary service for infants from birth to 3 years.

Important Brand Protection Guidelines
  • Always maintain a clear space around the logo (at least half the emblem height).
  • Do not alter proportions, stretch, or warp the emblem or typography.
  • Do not modify the defined brand color palette.
  • Avoid placing color logos on complex, busy, or low-contrast backgrounds.
  • Photography and videography of pediatric patients strictly requires prior written parental consent.